Strategic Innovation:

The Power of Design Thinking in Business

December 6, 2017

Presented by a collaboration of the SDG Decision Education Center and our academic partner, Texas Executive Education


Many companies look to innovation as a driving force for expansion, exploration, and growth. But how do businesses today reconcile the “creative” side of business with the need for financial and analytical rigor?

In this webinar, our speakers will introduce the concept of “design thinking” and how it can drive value creation and measurable business success.

Liz Rogers
Liz Rogers is a design lecturer at the University of Texas with the Center for integrated Design. She has over 16 years of experience working in the design industry, most recently at IBM, where she works as a senior design researcher, helping product teams design compelling products and experiences based on a deep understanding of user needs, motivations, and behaviors.

Carl Spetzler
Carl Spetzler is an author, speaker, and business leader who over the past 40 years has helped guide corporations to create to create innovative new strategies that deal with the complexities of risk and uncertainty over long time horizons. He is the lead author of Decision Quality: Value Creation from Better Business Decisions (Wiley, 2016).

This webinar is brought to you by a collaboration with SDG's academic partner, Texas Executive Education at The University of Texas at Austin. Since 1955, Texas Executive Education has been providing businesses and professionals with the resources to lead, think strategically and manage change through its innovative, interactive and impactful programs.

Texas Executive Education is SDG's university partner in the Strategic Decision and Risk Management Certificate Program, a post-graduate curriculum for mid-career professionals that combines the academic and research depth of UT Austin's McCombs School of Business with SDG's real-world consulting experience. For more information on earning a certificate, visit SDRM at Texas Executive Education.


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