Decision Making:

The Good, the Bad, and the Ugly

June 28, 2017

Presented by a collaboration of the SDG Decision Education Center and our academic partner, Texas Executive Education


Why do seemingly good decisions sometimes turn out all wrong? Conventional thinking confuses decisions with outcomes; a good outcome, the thinking goes, is evidence of a good decision, and a bad outcome is blamed on a bad decision.

But even a good decision can be marred by factors out of your control -- weather, for example -- as well as those within your control, like poor implementation.

This webinar, presented by two leaders in the field of decision science, maps common decision failures against the elements of decision quality. You’ll learn the difference between a good decision and a good outcome, how to judge the quality of decisions as you’re making them, and why decisions can only be as good as the best of the available alternatives. You'll also learn to recognize "the bad and the ugly" of decision making: the processes, culture, organization, and systems that can get in the way of good decision making.

Carl Spetzler
Carl Spetzler has helped top business leaders over 40 years to create innovative new strategies that deal with the complexities of uncertainty and risk over long time horizons. CEO and Chairman of Strategic Decisions Group, he is the lead author of Decision Quality: Value Creation from Better Business Decisions (Wiley, 2016).

Bruce Judd
Bruce Judd is a partner and managing director at Strategic Decisions Group. He founded and co-leads the firm’s executive education program. Dr. Judd works with senior executives, internal consultants, facilitators, and analysts involved in making strategic decisions through a combination of on-the-job coaching, professional development and classroom work.

This webinar is brought to you by a collaboration with SDG's academic partner, Texas Executive Education at The University of Texas at Austin. Since 1955, Texas Executive Education has been providing businesses and professionals with the resources to lead, think strategically and manage change through its innovative, interactive and impactful programs.

Texas Executive Education is SDG's university partner in the Strategic Decision and Risk Management Certificate Program, a post-graduate curriculum for mid-career professionals that combines the academic and research depth of UT Austin's McCombs School of Business with SDG's real-world consulting experience. For more information on earning a certificate, visit SDRM at Texas Executive Education.


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